There are already enough questions raised by several blogs
and individuals about the potential success of the new generation smartwatches.
The geek-factor was a serious issue in older generation smartwatches, batteries
were not small enough and no one really knew what to do with it. Apple's smartwatch
is one of the latest ones in the market and they put a lot of effort in
making it look sexy rather than geeky as did Huawei
sexy look might not be enough however. Hereunder three reasons why I think the
smartwatch will not take off yet
The wearing style, wrist mounted, has implications for what
you can do with the product, or rather what you can’t do with this product. Reading the time
on your watch is an activity that requires muscle-power and thus energy as you
need to rotate your arm up and inward towards your line of sight while your forearm
needs to pronate almost to its maximum.
This will not cause problems for a short amount of time, however
for longer periods of interaction like reading rich content or opening multiple apps
sequentially this will inevitably create fatigue and you will reach back to your smartphones
Not for everyone
Secondly, worldwide only 27% of consumers wear wristwatches
on a daily basis or at least a few
times a week. Additional features, next to reading time, will certainly boost
this number but there will still be a large number of people who will not buy
smartwatches because they don’t like to strap something on their wrist. How to
reach these people as well?
Lack of content
Another element that should be addressed here is content. Users mostly value rich-content-apps
, like Google Maps, YouTube or Facebook, containing
pictures, stories, posts, all requiring heavy browsing. This content is not
available on nowadays smartwatches or at least not in a way that it enables
easy browsing and thus consumers doubt whether notifications and some
monitoring is value enough for spending their buck. On top of that, they would
have to accept getting thru the content thru a small screen.